…the health soap brand will partner with Wellbeing Foundation Africa and Sightsavers to improve maternal and child health in Nigeria
LAGOS, Nigeria; 11th September 2018
Unilever’s health soap brand, Lifebuoy has relaunched in Nigeria with Afro-pop singer and songwriter, Omawumi Megbele as its new ambassador. This was unveiled at an event held in Lagos on Thursday, 6th September 2018.
Lifebuoy has also partnered with non-profit organisation in Nigeria for its ‘Help a Child Reach 5’ global campaign. The campaign will advance critical hygiene interventions such as handwashing with soap to address child mortality due to preventable diseases in Nigeria.
Speaking at the launch event, Osato Evbuomwan, Category Manager, Skin Cleansing, Unilever Nigeria Plc. said, “Private corporations can play important roles in impacting the survival of the society, and through the Lifebuoy brand, Unilever is absolutely committed to changing the hygiene behaviour of a billion people worldwide by 2020. With strategic partnerships, we can expand programs to drive lasting and impactful change within Nigerian communities.”
In his keynote speech, Deputy Director, Co-curricular Department, Lagos State Ministry of Education, Ogunlamoye Ayodeji said, “As a nation, our growth depends solely on the education of the majority of our people, but not many are willing to apply their knowledge for the benefit of the nation. Since we recognise this challenge, the state government is working in line with Lifebuoy’s ‘Help a Child Reach 5’ initiative – an endeavour which addresses the mortality rate of children under 5.”
Mr. Ayodeji also commended Unilever and Lifebuoy for the initiative and pledged the government’s support and commitment in line with the state’s policy on public/private participation.
Nigerian singer and Lifebuoy’s newest brand ambassador, Omawumi expressed her support saying, “As a mother of two young children, I simply cannot imagine losing them to preventable infections. It is a shame that hundreds of thousands of Nigerian children die before their fifth birthday every year, so we have to take further steps to address this issue. I’m thrilled to partner with Lifebuoy to empower parents with the lifesaving message of handwashing with soap. I look forward to lending my voice and influence to advance this wonderful effort.”
Dr. Sunday Isiyaku, Country Director, Sightsavers, further explained that classrooms are important touch points to empower Nigerian youth, especially as a wide-reaching platform to bring hygiene practices acquired in school back to their communities – a critical step to ending the spread of neglected tropical diseases like blindness-causing trachoma.
Mrs. Amy Oyekunle, CEO, Wellbeing Foundation Africa, commented that, “Newborn babies are vulnerable to infections, which is why ensuring access and availability to skilled care under hygienic conditions is imperative. Along with Lifebuoy, we seek to empower mothers in Nigeria through our MamaCare classes led by qualified midwives to help make handwashing with soap an everyday habit early on. This partnership supports our global campaign, led by our Founder-President, Her Excellency, Mrs. Toyin Ojora Saraki, to ensure mothers and their babies survive and thrive.”
More than 215,000 children under the age of five in Nigeria die due to preventable infections like diarrhoea and pneumonia each year – the highest across Africa. The simple act of handwashing with soap is one of the most cost-effective, yet often overlooked ways that could have prevented many of these deaths.