Life Continental Beer pioneered regional brewing in Nigeria and has maintained leadership in the Southeast region’s booming market for decades.
LAGOS, Nigeria; 8th June 2018
Award-winning rapper, Phyno whose hit tracks, Alobam and Fada Fada have topped charts, has now been announced as an ambassador for South-East premium beer brand, Life Continental Lager Beer.
The unveiling ceremony held at the Nigerian Breweries Plc. corporate head office in Lagos on the 31st May, 2018 with Phyno signing the deal that will see him feature in Life Continental Beer advertising and marketing campaigns and also make special appearances at events.
Speaking at the ceremony, Marketing Director of NB Plc., Mr Maria Franco Maggi said, “Working with a great act like Flavour and this new collaboration with Phyno- one of Nigeria’s most successful artistes and a proud son of the Igbo community, is further proof of Life Continental Lager beer’s mission of effectively promoting Igbo highlife music, beliefs, traditions and progressive cultural values”.
Phyno expressing his delight said, “I am very happy to be part of this great development as Life Continental beer has always been a brand that shows great support for the Igbo culture and values and it is something that I respect this beer brand for. They are the reason I am here today and I am proud to now be their ambassador”.